Interview–Nia Imani

Nia Imani captivated audiences as a natural haircare influencer on YouTube, collaborating with industry giants like Mielle Organics, The Mane Choice, and Shea Moisture. But with over 125,000 subscribers on YouTube, she knew it was time to harness her expertise for her own brand.
Introducing Imania Beauty, where luxury meets natural. Nia created a High Maintenance Elixir, a multipurpose hair and scalp oil infused with a blend of broad-spectrum CBD and natural ingredients, meticulously formulated to stimulate hair growth, soothe the scalp, and lock in moisture.
Using her knowledge of digital marketing through influencing, Nia has built a large following on Instagram and a dedicated email list. Since the launch of her Elixr, Nia has launched other streams of income including a hair extensions line and a hair salon located in the Atlanta area.
With a mission to “give your hair a break,” Nia aims to redefine the haircare experience, making it relaxing and enjoyable for everyone. As Nia leads the charge, she paves the way for other Black women to pursue their dreams in beauty entrepreneurism.

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