Interview–Terrence Wheeler
Terrence Wheeler, founder of Lumiere Vodka. Lumiere- which stands for Light Vodka was put through 51 iterations before developing the flavorful, aromatic, and aesthetically pleasing drink that it is today. Terrence created his own vodka from scratch in his dorm room at Hampton University as an alternative to the popular college party drink, Jungle Juice. He named it "Litty Juice" and sold it for $5. Now Lumiere Vodka is sold in 49 states excluding Alaska. In this episode, we discuss the inception of Lumiere Vodka, raising funding, and how he is helping to revolutionize the vodka industry.
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